Digital Experience Services
From first impression to lasting engagement, we design and build digital experiences that delight users, drive conversions, and scale with your business. Human-centered design powered by modern frontend engineering.
Digital Experience
Design & Development
Experience Design Flow
The Digital Experience Challenge
In a world of infinite choice, user experience is your competitive advantage. Products with superior UX win market share, command premium pricing, and build lasting customer relationships—while competitors struggle with churn.
Users bounce quickly from confusing interfaces. Without clear UX, even great features go unused and products fail to retain users.
Disjointed design across platforms frustrates users. Without a design system, teams waste time reinventing components instead of building features.
Friction-filled user journeys kill conversions. Small UX problems compound into significant revenue loss and missed opportunities.
Products built without accessibility in mind face costly retrofits, legal risk, and exclude 15-20% of potential users.
Every design decision is grounded in user research. We validate assumptions, test prototypes, and iterate based on real user feedback.
Scalable design systems ensure consistency across all touchpoints. Reusable components accelerate development and maintain brand integrity.
We map user flows, identify friction points, and optimize for conversion. Every interaction is designed to guide users toward their goals.
WCAG compliance built in from day one. Accessible design benefits all users and opens your product to the widest possible audience.
Our Services
From initial research to pixel-perfect implementation, we offer comprehensive digital experience services that turn user insights into engaging, high-performing interfaces.
Human-centered design that turns complex requirements into intuitive interfaces. We conduct user research, create wireframes and prototypes, and craft pixel-perfect visual designs that align with your brand and business goals.
Scalable design systems that ensure consistency across products and teams. We create comprehensive component libraries, style guides, and documentation that accelerate development while maintaining design integrity.
Modern, responsive web experiences built with React, Next.js, and cutting-edge frontend technologies. From marketing sites to complex web applications, we build interfaces that are fast, accessible, and engaging.
Native-quality mobile experiences for iOS and Android. Using React Native and Flutter, we create apps that feel natural on each platform while maintaining design consistency and development efficiency.
Inclusive design that meets WCAG 2.1 AA standards and beyond. We audit existing products, remediate accessibility issues, and build accessibility into new projects from the ground up.
Data-driven optimization of user journeys to improve key metrics. We analyze user behavior, identify friction points, run A/B tests, and implement changes that measurably improve conversion rates.
Not sure which service fits your needs? Let's discuss your experience goals.
Schedule a Discovery CallOur Process
Our experience design process balances rigorous research with creative exploration. Every phase builds on validated insights to deliver experiences that truly work for users and business.
We start by deeply understanding your users, business goals, and competitive landscape. Through interviews, surveys, and analytics review, we uncover the insights that will shape the experience strategy.
Key Activities
Deliverables
Research synthesis, user personas, experience strategy brief
We translate research into structure. Information architecture defines how content is organized. User flows map key journeys. Low-fidelity wireframes explore solutions quickly without getting caught up in visual details.
Key Activities
Deliverables
Site map, user flows, wireframe prototypes
Wireframes evolve into high-fidelity designs. We craft the visual language—colors, typography, iconography, imagery—that brings the brand to life. Interactive prototypes let stakeholders experience the design before development.
Key Activities
Deliverables
High-fidelity designs, clickable prototype, initial design system
Designs are validated with real users before development. We run moderated and unmoderated usability tests, identify issues, and iterate. Testing saves expensive changes later and ensures we're building the right thing.
Key Activities
Deliverables
Usability test report, prioritized improvements, refined designs
Designs become reality. Our frontend engineers implement pixel-perfect interfaces with React, Next.js, or your preferred framework. We build accessible, performant, responsive experiences that work across devices and browsers.
Key Activities
Deliverables
Working frontend, component library, documentation
We don't stop at launch. Post-release, we monitor performance, gather user feedback, and analyze behavior data. A/B testing and iterative improvements ensure the experience keeps getting better.
Key Activities
Deliverables
Live experience, analytics dashboard, optimization roadmap
Great experiences evolve. We establish feedback loops, monitor key metrics, and continuously test new ideas. The design system grows with the product, maintaining consistency while enabling innovation.
Key Activities
Deliverables
Experience evolution roadmap, design system updates, optimization reports
Our experience design process integrates with SPARK™—our delivery framework that ensures predictable outcomes, clear communication, and quality at every phase.
Technology Stack
We use industry-leading design tools and modern frontend technologies to create exceptional digital experiences. Here's our core toolkit.
Industry-standard tools for design and prototyping
Modern frameworks for building responsive interfaces
Tools for beautiful, performant UI styling and motion
Cross-platform and native mobile development
Tools for ensuring quality and accessibility
Understanding user behavior and optimizing experiences
Design tool agnostic: Already have a design system in Figma or another tool? We integrate seamlessly with your existing workflows and design assets.
Why Salt
Digital experience with Salt means more than beautiful mockups. You get research-backed design, accessible implementations, and measurable business impact.
Interfaces that users love to use. Research-backed design decisions create experiences that feel intuitive, reducing friction and increasing satisfaction.
4.8★
Avg. app store rating
Optimized user journeys that guide visitors toward action. Our designs consistently outperform benchmarks on key conversion metrics.
35%
Avg. conversion lift
WCAG 2.1 AA compliance from day one. Accessible design expands your audience, reduces legal risk, and improves SEO.
100%
WCAG compliant
Designers and engineers work together, not in silos. Designs are created with implementation in mind, eliminating costly back-and-forth.
50%
Faster handoff
Reusable design systems and component libraries accelerate development. New features ship faster without sacrificing quality or consistency.
40%
Development speedup
Beautiful doesn't mean slow. We optimize every asset, animation, and interaction for lightning-fast performance across devices.
90+
Lighthouse score
Every design decision is backed by research, analytics, or user testing. No guesswork—just validated solutions that drive results.
15+
User tests per project
Design systems that grow with your product. Consistent experiences across platforms without creating new components from scratch every time.
200+
Component libraries built
Use Cases
Digital experience challenges vary by company stage and product maturity. Here's how we help organizations with different experience needs.
From Concept to Launch-Ready Interface
You're building something new and need a world-class user experience. We partner from discovery through launch, creating interfaces that validate your vision and delight early users.
Common Scenarios
Modernizing Complex Business Applications
Enterprise applications often suffer from poor UX accumulated over years. We modernize interfaces, improve workflows, and create design systems that bring consistency to sprawling application portfolios.
Common Scenarios
Improving Existing Digital Products
Your product works but isn't performing as well as it should. We audit existing experiences, identify improvement opportunities, and redesign key flows to boost engagement and conversion.
Common Scenarios
Scaling Design Across Products and Teams
Multiple products, multiple teams, and inconsistent experiences. We create comprehensive design systems with components, tokens, documentation, and governance that enable scale without chaos.
Common Scenarios
Engagement Models
Whether you need a quick assessment, a pilot project, or a long-term partnership — we have an engagement model that fits your needs.
We analyze your codebase, processes, and team dynamics to identify bottlenecks and opportunities. You get a clear roadmap — no commitment required.
Ideal for: Teams wanting an objective assessment before committing
Learn moreStart with a focused pilot project. A small Pod works alongside your team on a real deliverable, so you can evaluate fit and capabilities with minimal risk.
Ideal for: Teams wanting to test the waters before scaling
Learn moreDedicated cross-functional teams that integrate with your organization. Full accountability for delivery with built-in QA, architecture reviews, and the SPARK™ framework.
Ideal for: Teams ready to scale with a trusted partner
Learn moreNeed specific skills? Augment your team with vetted engineers who work under your direction. React, Node, Python, AI engineers, and more.
Ideal for: Teams with clear requirements and strong internal leadership
Learn moreLet's talk about your goals, team structure, and timeline. We'll recommend the best way to start — with no pressure to commit.
Schedule a Free ConsultationDigital experience encompasses every interaction a user has with your brand through digital channels—websites, mobile apps, web applications, and beyond. It's not just about how things look, but how they work, how they feel, and how effectively they help users accomplish their goals.
Great digital experiences are invisible. Users don't notice them because everything works exactly as expected. Poor experiences, on the other hand, create friction, frustration, and abandonment. In a world where users have endless alternatives, experience quality directly impacts business outcomes.
Digital experience design brings together multiple disciplines: user research to understand needs, information architecture to organize content, interaction design to define behaviors, visual design to create aesthetics, and frontend engineering to bring it all to life. The best experiences happen when these disciplines work together seamlessly.
At Salt, digital experience is a core part of our engineering services. We don't just build features—we craft experiences that users love and businesses trust.
Exceptional digital experiences are built on several interconnected foundations:
UI design focuses on the visual elements users interact with—buttons, forms, navigation, typography, color, and imagery. Good UI design creates visual hierarchy that guides attention, establishes brand consistency, and makes interactions intuitive. Every pixel serves a purpose.
UX design is broader than UI—it encompasses the entire user journey. UX designers research user needs, map user flows, identify pain points, and design solutions that make tasks easy and satisfying. UX is about the overall experience, not just individual screens.
Interaction design defines how users engage with interfaces—clicks, taps, swipes, hovers, and transitions. Well-designed interactions feel natural and provide clear feedback. They communicate system state and guide users through complex tasks without confusion.
Information architecture organizes and structures content so users can find what they need. It includes navigation systems, taxonomies, search, and content hierarchies. Good IA reduces cognitive load and helps users build accurate mental models of your product.
Words matter. Content strategy ensures that copy, microcopy, error messages, and help text are clear, consistent, and aligned with user needs and brand voice. The right words at the right time reduce friction and build trust.
Visual design creates the aesthetic foundation—color palettes, typography systems, iconography, imagery styles, and overall visual language. Consistent visual design builds brand recognition and creates emotional connection with users.
Effective UX design is grounded in established principles and practices that have been refined over decades of research:
Every design decision should be grounded in user needs. User-centered design involves understanding users through research, involving them in the design process through testing, and continuously iterating based on their feedback. Assumptions are validated, not acted upon blindly.
Design thinking provides a framework for creative problem-solving: empathize with users, define the problem, ideate potential solutions, prototype promising ideas, and test with real users. This iterative process ensures solutions actually solve user problems.
Jakob Nielsen's usability heuristics remain foundational: visibility of system status, match between system and real world, user control and freedom, consistency and standards, error prevention, recognition over recall, flexibility and efficiency, aesthetic and minimalist design, help users recognize and recover from errors, and provide help and documentation.
With mobile traffic often exceeding desktop, designing for mobile first ensures experiences work on constrained screens before enhancing for larger ones. This constraint forces focus on essential content and interactions, resulting in cleaner designs across all devices.
Don't overwhelm users with everything at once. Progressive disclosure shows users what they need when they need it, keeping interfaces simple while still providing access to advanced features for those who need them.
Design systems are collections of reusable components, patterns, and guidelines that enable consistent, efficient design and development at scale:
Without a design system, each new feature requires designing from scratch. Inconsistencies accumulate. Designers reinvent components that already exist. Developers implement the same patterns differently. Design systems solve this by creating a single source of truth for design decisions.
Design systems include reusable components (buttons, inputs, cards, modals) and patterns (forms, navigation, search). Each component has defined variations, states, and usage guidelines. Patterns combine components to solve common design problems consistently.
Design tokens are the atomic values that define visual style—colors, spacing, typography, shadows, borders. Tokens create a shared language between design and development, enabling systematic theming and ensuring consistency across platforms.
A design system is only valuable if people use it correctly. Documentation explains when and how to use each component. Governance processes manage contributions and evolution. Without these, design systems become outdated and ignored.
The best design systems have synchronized Figma libraries and code component libraries. Changes in design propagate to code and vice versa. This eliminates drift between design and implementation that plagues many organizations.
Accessibility ensures digital experiences work for everyone, including people with disabilities. Beyond being the right thing to do, accessibility expands your audience, improves SEO, and reduces legal risk:
The Web Content Accessibility Guidelines (WCAG) provide the standard for accessibility. WCAG 2.1 AA is the typical compliance target, covering perceivability (can users perceive content?), operability (can users navigate and interact?), understandability (can users understand content and interfaces?), and robustness (does content work with assistive technologies?).
Accessible experiences work with screen readers (VoiceOver, NVDA, JAWS), keyboard-only navigation, voice control, and other assistive technologies. This requires semantic HTML, proper ARIA attributes, focus management, and testing with actual assistive technologies.
Visual accessibility includes sufficient color contrast (4.5:1 for normal text, 3:1 for large text), not relying on color alone to convey information, scalable text that doesn't break layouts, and designs that work in high-contrast modes.
Cognitive accessibility makes interfaces easier for everyone—clear language, consistent navigation, predictable interactions, forgiving error handling, and adequate time to complete tasks. What helps users with cognitive disabilities typically improves experience for everyone.
Inclusive design goes beyond compliance to consider the full spectrum of human diversity from the start. It recognizes that disability is contextual—anyone can have temporary or situational limitations. Designing for extremes often produces better experiences for everyone.
You can't improve what you can't measure. Effective experience measurement combines quantitative metrics with qualitative insights:
Task completion rate measures whether users can accomplish goals. Time-on-task reveals efficiency. Error rate shows where users struggle. The System Usability Scale (SUS) provides a standardized usability score that can be benchmarked over time.
Experience improvements should move business metrics. Conversion rate, bounce rate, cart abandonment, signup completion, feature adoption, and customer lifetime value all reflect experience quality. The best experience teams tie design work directly to business outcomes.
Net Promoter Score (NPS) measures likelihood to recommend. Customer Satisfaction (CSAT) captures immediate reaction. Customer Effort Score (CES) reveals how easy interactions were. These subjective measures complement objective metrics.
Tools like heatmaps, session recordings, and click tracking reveal actual user behavior. Where do users click? Where do they scroll? Where do they hesitate? This data identifies optimization opportunities that surveys might miss.
Numbers show what, research shows why. Regular usability testing, user interviews, and surveys provide context for metrics and surface problems before they impact numbers. The best teams balance quantitative and qualitative approaches.
Selecting the right partner for digital experience work is critical. Here's what to look for:
Beware partners who jump straight to solutions without understanding the problem. Good experience partners lead with research, validate assumptions with users, and make evidence-based decisions. Ask about their research process and how insights inform design.
Designs that can't be implemented are worthless. Look for partners where designers and developers work closely together, understand each other's constraints, and deliver implementations that match designs pixel-for-pixel.
Review past work in your industry or problem space. Have they designed for similar user types, complexity levels, and business contexts? Relevant experience accelerates projects and reduces learning curves.
Ask about their design process. How do they conduct research? How are decisions made? How are stakeholders involved? A clear, documented process indicates maturity and predictability.
Accessibility shouldn't be an afterthought or add-on. Look for partners who build accessibility into their process from the start and have demonstrable experience with WCAG compliance.
The best work happens through collaboration. Look for partners who want to work with your team, not just deliver artifacts over the wall. They should be genuinely curious about your business and users.
Salt brings a differentiated approach to digital experience services. Here's what sets us apart:
Design + Engineering Under One Roof: Our teams include both designers and frontend engineers who work together throughout the process. Designs are created with implementation in mind. Implementations match designs exactly. No handoff friction, no lost-in-translation.
Research-Grounded Design: We don't design based on assumptions. Every project includes appropriate user research—from lightweight validation to comprehensive studies. Design decisions are backed by evidence, not opinion.
Accessibility Built In: WCAG 2.1 AA compliance is standard, not an add-on. Our designers understand accessibility requirements. Our developers implement accessible code. We test with assistive technologies before launch.
Design Systems Expertise: We've built design systems for organizations of all sizes. We understand the balance between consistency and flexibility, the governance needed to maintain systems over time, and the tooling to keep design and code in sync.
Modern Frontend Stack: Our frontend engineers work with React, Next.js, TypeScript, and modern tooling. We build performant, maintainable code that brings designs to life with smooth animations and polished interactions.
SPARK™ Framework: Our SPARK™ delivery framework brings structure to creative work. Clear phases, quality gates, and transparent communication ensure projects stay on track without constraining creativity.
Outcome-Focused: We measure success by impact, not deliverables. Conversion improvements, usability scores, user satisfaction—we track the metrics that matter to your business and optimize toward them.
Ready to create digital experiences that delight users and drive results? Schedule a discovery call with our team to discuss how Salt's digital experience services can transform your product.
Industries
We've built software for companies across industries. Our teams understand your domain's unique challenges, compliance requirements, and success metrics.
HIPAA-compliant digital health solutions. Patient portals, telehealth platforms, and healthcare data systems built right.
Scale your product fast without compromising on code quality. We help SaaS companies ship features quickly and build for growth.
Build secure, compliant financial software. From payment systems to trading platforms, we understand fintech complexity.
Platforms that convert and scale. Custom storefronts, inventory systems, and omnichannel experiences that drive revenue.
Optimize operations end-to-end. Route optimization, warehouse management, and real-time tracking systems.
Hire dedicated developers to extend your team
Whether you need to build a new product, modernize a legacy system, or add AI capabilities, our managed pods are ready to ship value from day one.
100+
Engineering Experts
800+
Projects Delivered
14+
Years in Business
4.9★
Clutch Rating
FAQs
Common questions about our digital experience services, design process, and how we work with clients to create exceptional user experiences.
Our UX/UI design services include user research (interviews, surveys, persona development), competitive analysis, information architecture, wireframing, interactive prototyping, visual design, usability testing, and design system creation. We tailor the scope based on your project needs—some clients need full end-to-end design, while others need specific phases like user research or visual design refinement.
Timelines vary based on scope. A focused redesign of key user flows might take 4-6 weeks. A comprehensive new product experience design typically runs 8-12 weeks. Enterprise-scale design system projects can take 12-16 weeks for initial implementation with ongoing evolution. We'll provide a detailed timeline during discovery based on your specific needs.
We do both. Our teams include both designers and frontend engineers who work closely together. This ensures designs are implementable and implementations are pixel-perfect. You can engage us for design-only, development-only (implementing your existing designs), or full end-to-end design and development.
Figma is our primary design tool for UI design, prototyping, and design systems. We also use tools like Framer for high-fidelity prototypes, Principle for complex animations, and various user research tools like Maze and Lookback. We can adapt to your existing toolset if you have established workflows.
Accessibility is built into our process from the start, not added as an afterthought. We design with WCAG 2.1 AA guidelines in mind, use proper color contrast ratios, ensure keyboard navigability, implement proper ARIA labels, and test with screen readers. We can also conduct accessibility audits of existing products and remediate issues.
Our research process typically includes stakeholder interviews to understand business goals, user interviews to uncover needs and pain points, competitive analysis to understand the landscape, and analytics review to identify behavioral patterns. For testing, we run moderated usability sessions and unmoderated remote tests. Research findings directly inform design decisions.
Design systems provide consistency across products, faster development through reusable components, easier onboarding for new team members, better collaboration between design and development, and reduced design debt over time. The ROI typically shows in reduced time-to-market for new features and fewer inconsistency-related bugs.
Absolutely. We regularly work within established brand systems. We'll incorporate your colors, typography, voice, and visual identity into the digital experience. If your brand guidelines don't cover digital applications well, we can extend them with digital-specific guidance while maintaining brand integrity.
We define success metrics upfront based on your business goals. Common metrics include task completion rates, time-on-task, conversion rates, Net Promoter Score (NPS), System Usability Scale (SUS) scores, and engagement metrics. Post-launch, we help set up analytics and conduct ongoing testing to measure and improve these metrics.
Design is iterative—we expect changes. Our process includes multiple review cycles and testing that surface needed changes before development. During development, we handle reasonable adjustments within scope. For larger changes, we discuss scope implications transparently. Post-launch, we can continue with optimization engagements to evolve the experience based on real-world data.
Our designers and developers work closely throughout, not in separate phases. We use Figma's developer mode with detailed specs, component documentation, and interactive prototypes showing intended behaviors. For design systems, we maintain synchronized Figma libraries and code component libraries. The goal is eliminating ambiguity and reducing back-and-forth.
Our teams have designed experiences across SaaS, fintech, healthcare, e-commerce, logistics, and B2B enterprise applications. We bring domain knowledge that accelerates the design process—understanding industry patterns, compliance requirements, and user expectations. For regulated industries like healthcare and fintech, we understand the additional UX considerations around security and compliance.