Project summary · Technology services
B2B Website Redesign for Service Discovery & Enquiries
Salt redesigned a technology services company’s website around clearer navigation, service information, and opportunities for visitors to make an enquiry.
Discuss a similar projectThe starting point
The business problem.
The existing website had outdated design, difficult navigation, and an enquiry journey that did not clearly support the company’s services.
Salt’s contribution
What the work covered.
The project combined audience and business analysis with website design, content structure, on-page SEO work, and the placement of contact details, forms, and calls to action.
Inside the delivery
The work in practical terms.
Explore the scope and implementation details relevant to a similar engagement.
Project detail
How the work
comes together.
Helping visitors understand the offering
The redesign connected website structure and presentation to the company’s business goals. Clearer navigation and service information helped establish a route from learning about the company to exploring its capabilities.
Building the enquiry journey
Forms, contact information, and calls to action were part of the website work. A similar project should define a qualified enquiry and connect form submissions to sales follow-up before assessing its conversion performance.
Delivery scope
What the engagement covered.
The delivery combined a redesigned website with service discovery and enquiry touchpoints.
For your project
Start with the scope.
A similar engagement starts by identifying the workflow, existing system, and responsibilities your team needs help with. The proposal should define the deliverables, dependencies, and acceptance criteria for your situation.
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Working through a similar challenge?
Tell us about your users, existing systems, and the change you need. We’ll help define an appropriate scope for your project.