Suggesting content roadmap that works for you

Right content drives qualified leads, helps close deals faster. However, not every piece of content becomes successful. Its success demands strategy, continuous improvements, and a value-driven approach.

Ultimately, users visit your website for its content. Everything else is just the backdrop.– Jakob Nielsen

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Examine the current state

Before suggesting any changes, we study available content and come up with issues along with priorities. It helps us understanding where your website stands.

Define user persona

Content success is also dependent on users' types. We identify the gaps in your content that are not matching with defined persons.

Build an engaging content strategy

Connected technologies and marketing messages surround today's users. We build a content strategy that drives traffic, conversion, and makes sure that your content is heard.

Observe and improvise regularly

Building a winning strategy is not one-stop work. It requires regular updates based on the user's reactions. Our team work along with your content team so that your content does not get outdated.

Better Content Better Conversion Rate

Benefits of Content Strategy

A well-defined content strategy will deliver long term and significant results for your business. It ensures that your website has engaging content to drive good SEO results.

Increase Visibility on Search Engine

We don't start from scratch when there is enough content available. We begin with validating existing web pages and other resources. And suggest immediate fixes that can bring some change.

Help Building Brand Awareness

Our strategists focus on creating brand awareness using content. Our strategy document contains plans for gusts blogs, social media campaigns, how-to guides, and ebooks, helping spread the word.

Perform Competitor's Analysis

Our strategy document does not suggest a random content idea without validating it. It starts with a competitor's analysis. We analyse what your competition is doing and identify the areas where we can improve.

Grow Your Business

Nothing can replace the content and its importance. We help you by creating meaningful content ideas that drive good SEO results and revenue.

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Why is content strategy important?

If marketing is the reason for using content as a weapon, you need a compelling strategy to succeed. With a thoughtful approach, your marketing efforts will get results.

Helps in creating content

It is difficult to come up with blog topics when there is no plan. A compelling content strategy helps you build the foundation of marketing.

Makes your disciplined

Sometimes we all end up writing dangling pieces of content which is not useful. Soon we lose customer attention from our website. A strategy makes your plan content systematically.

Improves marketing results

It also lets you focus on ROI by recognizing what's working, what's not, who your target audience. It becomes your strategic guide to marketing.

Saves time, energy, and resources

Marketing of website using content is a time-consuming process. A lot of time gets invested in finding the right piece of content. The content strategy helps you plan the content, saving much energy.

FAQs

Content Strategy FAQ

Ask us anything about the content idea, content editorial calendar, and strategy at sales@salttechno.com. We'd be happy to assist you.

What is Content Strategy?

A content strategy is a plan that identifies the gap in your content and suggestions to improvise it. It essentially aligns your vision with the original content such as blogs, videos, ebooks, newsletters, whitepapers, etc.

What should a content strategy do?

A successful content strategy should take you, your customer, competitor, and industry into account. Your content should speak about your unique value proposition.

How can a content strategy help be growing my business?

A content strategy helps streamline and arrange your website's content, giving a direction that leads to success. It also aligns with which marketing technique to follow from the available to achieve your goals.

How soon you can create a winning content strategy?

It usually takes 7-8 working days to build a content strategy. It includes research and analysis of your existing content and competitor's study.